Why I Quit Setting Goals (And Started Doing This Instead)


Okay, bear with me. I know what you’re thinking: “What do you mean you quit setting goals? Goals are everything!” Trust me, I was that person too. I was the type to write out yearly goals with bullet points, sub-goals, even backup goals just in case. There was a “word of the year” (2023 was “consistency” if you’re wondering) and a list of dreams I swore I would check off like a to-do list.

Then one day, I realized something: I was doing the opposite of what I was actually trying to achieve. I was obsessed with the end result, so much so that I was forgetting about the actual process—the journey, the grind, the day-in, day-out.

So, yeah, I tossed the goal-setting sheets out the window (figuratively… I’m not that dramatic). And here’s the kicker: It was one of the best things I ever did.

The Problem with Goals

Goals are like that friend who promises to show up at 9:00 AM and then doesn’t roll in until 10:30. You know, that one who always has the perfect excuse but somehow never delivers on time? 😒

I used to sit there every December, thinking “This year will be different! This year, I’ll hit all my goals, no problem!” But guess what? By March, I’d lost the fire. By June, I was barely paying attention. And by the time December rolled around again, my goals were gathering dust, forgotten in the corner of my mind.

It wasn’t that I didn’t want to succeed—I did! But I was so focused on the shiny prize at the end that I wasn’t doing the necessary stuff along the way. The day-to-day actions that actually lead to success? Well, they just kind of got lost in the noise of “I’m going to build this empire” without actually taking the first step.

Enter Systems and Habits

The moment I ditched goals was when I discovered something even more powerful: systems and habits.

Let me break it down for you. A goal is like saying, “I want to get in shape.” Great. But now what? A system is about how you actually get there. A habit is about showing up consistently and doing the little things every day that build the bigger picture. It’s like saying, “I’m going to work out every morning at 6:00 AM, no excuses.”

I realized that if I focused on building habits that aligned with what I wanted, the results would follow—no need to wait for some magical “goal deadline.”

Let’s say I want to get healthier. Instead of “I’m going to lose 20 pounds this year,” I decided to just show up every day and commit to eating better and exercising regularly. The cool part? The weight loss didn’t become my only focus. It wasn’t about a deadline or a number on the scale. It was about building a healthier lifestyle that I could sustain, no matter what. When you focus on the process, the outcome happens as a byproduct.

How I Made It Work for Me

I started small—really small. Like, “I’ll go for a 10-minute walk every day” small. It felt silly at first, like “How is this even going to make a difference?” But over time, it became a non-negotiable part of my routine. Then, the 10-minute walk turned into 20, and 20 turned into half an hour of exercise, and suddenly, my body felt better. My mind felt clearer. The weight? Yeah, it started to drop off too. But the best part? I wasn’t focused on the damn scale anymore. I was focused on the habit.

And that’s the thing—when you focus on the system instead of the goal, you’re building momentum that’ll carry you forward, even on the days when you feel like giving up.

The Key to Making Systems Stick

One of the hardest parts about switching from goal-setting to system-building is sticking with it. Motivation can be a total tease, right? One minute, you’re on top of the world, and the next, you’re on the couch binge-watching Netflix. So how do I stay on track? It’s all about accountability.

For me, accountability looks like this: I set up daily check-ins, track my progress, and—most importantly—celebrate the little wins. These daily rituals make a huge difference in staying on course. I have a journal where I write down what I did, how I felt, and what I could improve. And no, it’s not always glamorous. But over time, those small wins stack up.

Now, I’m not here to tell you to drop your goals completely. Go ahead, dream big. But here’s the twist: don’t obsess over the destination. Fall in love with the process. Do what works, stick to it, and watch the results unfold, even when you’re not looking.

The Bottom Line

So, after everything I’ve learned and experienced, I’m here to tell you: systems beat goals any day. Goals are important, sure. But they’re fleeting. Systems? They’re the foundation that supports everything you’re trying to do. Focus on building habits that support your bigger vision, and the results will come without the pressure.

And hey, if it’s not working right away? No sweat. That’s part of the process too. Just keep showing up, even when it feels like it’s all pointless. Keep doing the small stuff, and I promise, you’ll see the change.

So, here’s my challenge to you: Ditch the goal-setting obsession. Start creating systems, building habits, and watch yourself actually crush it. You’ll thank me later. 💪


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Joe King

Joe King is a no-BS dating coach behind F*ck Being Average. He helps men go from invisible to irresistible with bold, proven strategies. Follow for savage insights on dating, mindset, and growth.