The One Thing That’s Keeping You Broke


Alright, let’s talk money—because, let’s be real, we all want more of it, but how many of us really know how to keep it? 💸

I used to think the reason I was broke was because I wasn’t making enough. 

Simple, right? 

More money = better life. 

The dream. But, spoiler alert, it’s not that simple. I’ve had those “I’ll be rich once I get that promotion” moments, followed by the “I’m still broke, WTF?” realizations when payday comes. 

Sound familiar? 

Don’t worry, you’re not alone.

The truth? It’s not how much money you’re making that’s keeping you broke. 

It’s your habits.

Before you close this tab and say, “Here we go again with the ‘save more, spend less’ lecture,” hear me out. 

This isn’t about preaching to you about cutting out avocado toast or your 14th subscription service this month. Nope, this is about something deeper—something that affects all of us, whether we’re aware of it or not: our money habits.

The Illusion of the Perfect Paycheck

Let me walk you through my journey. I used to think if I just made a little more, things would magically be different. “Once I land that next gig, the big paycheck will change everything!” Or, “If I just cut down on the little stuff, like coffee or eating out every weekend, I’ll have the money I need.”

But here’s what really happened: More money came in, and I spent more. I got that new job with the fancy title, then immediately got a bigger apartment and a cooler car (hello, lease payment). I kept telling myself, “It’s okay, I’m investing in my life.” 🤦‍♂️

But guess what? I was still broke. Why? Because my spending grew with my income. Sure, I had more, but I wasn’t managing it right. I was living paycheck to paycheck, and I couldn’t figure out why things weren’t changing. I thought I was being smart—upgrading my lifestyle. In reality, I was just digging myself deeper into a hole I didn’t know how to climb out of.

The Habit You Need to Break

So, what’s the real reason you’re broke? It’s simple: Impulsive spending. Yep, those little splurges that don’t seem like much in the moment but pile up over time.

I’m talking about the morning coffee you deserve because you worked hard (totally valid, right?). The new phone that just dropped because “everyone else has it.” The subscription services you definitely need for your “work-life balance.” I used to justify everything. “I’ll cancel it next month.” Spoiler: That never happens.

These are symptoms of a much bigger issue—lack of financial literacy. I never really learned how to manage money. Sure, I knew how to earn it. But how to save it? Invest it? Make it work for me? Not a clue. I thought I was doing fine until I realized the most important lesson: It’s not about how much you make. It’s about how much you keep.

Relearning the Money Game

So, I had to make some serious changes. First thing I did? I stopped looking for quick fixes. No more hoping that my income would just magically solve everything. I realized it was time to treat money with respect and, honestly, a little fear. If I didn’t start managing it properly, I’d always be running in place.

I started with a simple shift: tracking every penny. Sounds boring, right? But the truth is, when I finally started paying attention to where my money was going, I was shocked. Subscriptions, random shopping sprees, fast food runs—all the little things I thought were harmless? Yeah, they were bleeding me dry.

Then came the fun part: the habit change. No, I didn’t give up on everything I enjoyed, but I started making smarter decisions. I went from mindlessly swiping my card to actually thinking, “Do I need this?” Spoiler alert: Most of the time, I didn’t.

The Snowball Effect

As I got better at managing my expenses, I started to realize that I wasn’t as “broke” as I thought. The money was there—it was just hiding in places I hadn’t paid attention to. I started building an emergency fund. I put money into investments. I even started saving for a long-term goal. (Crazy, right?)

And then came the fun part: delayed gratification. I know it sounds boring, but trust me—this is where you really get to level up. Rather than trying to get everything now, I started playing the long game. Instead of blowing all my extra cash, I put it toward things that would actually grow. That’s when the real magic happened.

The Bottom Line

So here’s the kicker: The one thing that’s keeping you broke isn’t your income—it’s your money habits. If you don’t start thinking about how to manage what you already have, no amount of extra money is going to fix it.

Want to break free from the paycheck-to-paycheck cycle? Start by making your money habits work for you, not against you. Stop letting those little splurges control your future and start setting yourself up for the long game. Trust me, when you master this, you won’t need to worry about how much you’re making—you’ll be focused on how much you’re keeping, growing, and investing.

Because here’s the truth: Financial freedom isn’t about how much money you make. 

It’s about knowing what to do with what you’ve got. 🙌

Got any money habits you’re working on changing? Drop them in the comments! Let’s learn together. 💡


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Joe King

Joe King is a no-BS dating coach behind F*ck Being Average. He helps men go from invisible to irresistible with bold, proven strategies. Follow for savage insights on dating, mindset, and growth.